About Michael

Opening the Doors of Opportunity

As a licensed REALTOR® and with 30 years of sales experience, customer service and marketing expertise, Michael provides candid advice, prompt communication and guidance along every step of the real estate transaction process.

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A technology-driven agent

Online visibility is a critical element of real estate marketing today

Michael has lived and worked in Tallahassee since 1995 and has the knowledge and experience to identify real estate trends and opportunities. Using the most up-to-date data and technology, Michael will leverage every data point and sales comparisons to counsel clients on the best approach to help you reach your real estate goals.

Real Estate Marketing
13 years
Digital Marketing Experience
15 years
Social Media Marketing Experience
16 years
Excellence in Customer Service
27 years
Consulting and Sales Experience
30 years

It's no secret that potential buyers spend hours searching the internet for a property before ever stepping foot into their first home tour.

As a result, your REALTOR® needs to understand how to leverage the Tallahassee Board of Realtors’ Multiple Listing Service (MLS) syndication across the various platforms like Realtor.com, Trulia.com and Zillow as this is often the first step in the online house hunting process. For more than a decade, Michael has helped dozens of Tallahassee Realtors create their online presence and market their client listings through digital marketing strategies and tactics. Now, Michael brings that knowledge and experience to YOUR property as a licensed REALTOR® and sales associate with PrimeSouth Properties, Inc. 

Market Knowlege

As an executive vice president of one of Tallahassee’s most recognized integrated marketing communication firms, Michael understands the importance of reaching the right audience with the right message.

First Impressions Matter

Now more than ever, it is critical that your real estate agent includes quality images of your property that create a powerful first impression as well as a well-written property description that highlights the value of your property to potential buyers.

Quality Representation

As a member of the Tallahassee Board of Realtors®, the Florida Association of Realtors® and the National Association of Realtors®, Michael promises to serve each client honestly and fairly, to disclose all material facts, to present all offers, account for all funds and to use skill, care and diligence to facilitate the real estate transaction. 

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